The OTT Age! Part 3 : The Content Discovery

Digital innovation is putting the user experience at the centre of value proposition.

Device manufacturers are aggregating content from multiple subscriptions ( Apple TV)

Speech recognition and recommendations to improve navigation and content discovery

Real time feedback allows services to adapt to audience preferences

E.g  Adding more regional content to MUBI INDIA and expanding access to older content with library

Ease of access widens the breadth of content available

Consumers are no longer restricted by geographic location, time, format, platform, or connectivity

Streaming time is ever increasing- the average American streams 8 hours of content per day under lockdown.

Digital distribution enables audience to discover films considered too niche or obscure ( OXONE in Netflix)

MUBI INDIA highlights alternative cinema, including our Parallel Cinema and New Voices series.

Localisation makes international content more accessible to audience

The proportion of non-English language content on platforms like Netflix is increasing with multiple subtitles and audio-tracks available to users

Example—— Dark – German

Platforms are able to focus on specific Genres or Verticals

  Disney+ ( Kids / family),

Shudder ( Horror / thriller)

Crunchyroll (anime)

BritBox ( UK TV /film)

In the next part, we will look into the Future of content.

Read Part 2 here

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