Tata Sky Launches Tata Sky Tamil Cinema: An Exclusive Channel for Tamil Movies

If you ask me name that one industry which is ever growing, I would say Media & Entertainment, especially in the last one decade, we have seen so many platforms and players emerging. The DTH penetration in India has also gone high.

Tata Sky

Tata Sky is the leading DTH service prover in India.  My association with Tata Sky goes back right from the time the switch happened from cable TV to the DTH.  I am quite happy with various packages they offer and the wide range of channels they have.  Now Tata Sky has come up with a exclusive channel for Tamil movies named “ Tata Sky Tamil Cinema”. Now its a great news for movie buffs like me. Currently, the DTH operator has four regional movies services namely Tata Sky Telugu Cinema, Tata Sky Marathi Cinema, Tata Sky Bangla Cinema and Tata Sky Punjab De Rang.

The Launch

Tata Sky launched their new exclusive channel for Tamil films at a Gala event on 11th October. During the launch , Mr. Arun Unni, Chief Content Officer shared some interesting insights and stats about the TV viewership population in Tamil Nadu. According to him, close to 95 percent of population has got TV at home.  When it comes TV viewership, South India is far ahead from rest of India. The DTH viewership is also ever increasing and there is a huge market for regional movies, especially Tamil and Telugu movies. The new exclusive channel for films will cater to this market.

Ad free channel, thats real Jingalala moment!

Yes, the channel won’t have any ads, thats a welcome relief right 😀 and Tata Sky Tamil Cinema is priced Rs 45 per month and you get to see the latest releases.

With this new channel, I am sure Tata Sky is going to  expand its subscriber base in Tamil Nadu.

   

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