FIFA World Cup- The Festival Of Malabar: Garima Sports, Perinthalmanna!

12 June 2010 Garima Sports, Perinthalmanna

Never in my life had I seen such a huge crowd in a sports store. Most of the customers were in their teens, busy selecting jerseys of their favorite football players.  Mr. Shamir, owner of the store was equally busy helping his customers. One could see Messi, Kaka and Rooney everywhere. Flags of Argentina, Brazil and other major soccer playing nations were strung all over the store. Garima had an entire range of special merchandising dedicated to World Cup Soccer, a must-have treat for the fans. The set included flags of leading football playing nations, car stickers, wrist bands, jerseys of great players, shawls, ribbons and the list continues. The store was literally stuffed with Football-related merchandising. Argentina and Brazil are the most favorite teams. Mr. Shamir had stocked over 1000 flags in different price and sizes and almost 15000 jerseys. Flags were in the Rs 45-300 range while Jerseys were priced between Rs 110 and Rs 130. Most of the stocks were from the neighbouring districts of Palakkad, Ernakulam and Tirupur, a town in Tamil Nadu famous for Knitwear.

 

FIFA World Cup- The Festival Of Malabar: 10 Banner series!

6 JUNE 2010 Makkaraparamba, Malappuram dist.

10 Banner series!

On my way to Malappuram, I saw this wonderful set of banners, ten of them at a junction. The place was a small town named Makkaraparamba. There were banners for Brazil, Argentina, Holland, Italy, North Korea, France, England, Portugal, Spain and Germany. So, as usual, I started taking pictures of the banners, by which time some students from a nearby high school  gathered around me and was curious to know what I was doing. As usual I started chatting with the kids about the World Cup celebration. This was the first time I had seen such a long banner series, and during the talk, one kid told me that somewhere near Kottakkal, another town in Malappuram dist, there was a series of 32 banners, a banner each for all World Cup football finalists!