12 June 2010 Garima Sports, Perinthalmanna
Never in my life had I seen such a huge crowd in a sports store. Most of the customers were in their teens, busy selecting jerseys of their favorite football players. Mr. Shamir, owner of the store was equally busy helping his customers. One could see Messi, Kaka and Rooney everywhere. Flags of Argentina, Brazil and other major soccer playing nations were strung all over the store. Garima had an entire range of special merchandising dedicated to World Cup Soccer, a must-have treat for the fans. The set included flags of leading football playing nations, car stickers, wrist bands, jerseys of great players, shawls, ribbons and the list continues. The store was literally stuffed with Football-related merchandising. Argentina and Brazil are the most favorite teams. Mr. Shamir had stocked over 1000 flags in different price and sizes and almost 15000 jerseys. Flags were in the Rs 45-300 range while Jerseys were priced between Rs 110 and Rs 130. Most of the stocks were from the neighbouring districts of Palakkad, Ernakulam and Tirupur, a town in Tamil Nadu famous for Knitwear.