Sumeru Frozen Foods, who is changing the face of how frozen food is perceived and consumed by catering to the new age ‘Fast & Fit’ consumer , has recently launched Michelin star Alfred Prasad Gourmet Range of Dishes in a Gala event at Chennai. The event was witnessed by the Who’s who of Chennai.
Association with Michelin star Alfred Prasad!
Alfred Prasad was the youngest Indian to have a Michelin star at the age of 29, and he retained the accolade at Tamarind for12 years. He is on of the most celebrated Chef across globe, chef kitchen curator for Lords stadium and a very active member & contributor to Great British Chef(GBC). He is also well known for his social work in many countries including India, is ambassador for foodcycle (working against food wastage ) and had raised money for Action against Hunger in Rajasthan.
Now AP range is a unique and never tried before attempt not only in Frozen food but in any food category in India upliftingBrand Sumeru way above the competitions. It follows Chef Alfred philosophy of 3 H’s “Health, Heritage & Happiness. The cooking process & unique packaging technology (IQF) ensure nutrients & flavors are retained. All the ingredient used are fresh, locally sourced and personally chosen by Chef Alfred Prasad. And another point to be noted is there are no added color, flavors or preservatives
I am sure that Alfred Prasad’s range of signature dishes from Sumeru will take the consumer experience for frozen food to a different level.
When was the last time you took out your differently abled friend / relative for a movie or for a coffee? before that, do you have a friend like that? at your work place / school or college? I never had. We rarely see them in a any of the public spaces right? in a movie theatre or a mall. They are the largest invisible group of people in the world. Would you believe if i tell you that there are 200 Million differently abled people in India?
So whats stopping them from venturing into the mainstream? is it their physical disability? Not really. Its the attitude or outlook of the other majority thats stopping them to come out.
Every day Ability organised a scuba diving session for the differently abled friends in Chennai. The idea was to bring out people and given them new experiences. The event was well organised. The participants experienced how it is to be under water. Most of them have never been this close to water.
The organisation is carrying various outdoor activities across India for the differently abled people. Over the years there has been a sea of change in the outlook of general public towards the differently abled community. The Scuba Diving trainer interacting with the participants and you can see all are very much thrilled!
The Wipro Chennai Marathon (TWCM) has become one of the leading Marathon events in India. This year special preparations are being made to bring more runners to the event by organising training runs. And these runs have become a big hit among running community in Chennai. Here is a short video of one such training run.
The Indian Terrain Madras Superstar Sportive powered by Montra was organised as a 100km competitive leg and a 54km recreational ride. The event was well organised. There were close to 190 participants. Here is a small video coverage of the event.