My good friend and an outlier himself Pravin Shekar has come up with a wonderful book on Marketing techniques mainly targeting Startup Entrepreneurs
An easy and engaging read with full of wit and wisdom. Book has the right mix of Interesting illustrations and examples that makes the subject easy to understand
The concept of Outlier Marketer is clearly described
Another highlight of the book is the witty one liners or quotes. Here is one for sample,
Opinions are like armpits. Everyone has at least two! And sometimes they stink!
A must read for those who want to excel in their fields, those who wants to become outliers.
The Kindle version of the book is available here