Notes from the Archives – 4 Light & Lively ’21’.

Some products / brands are only limited to a particular place. Products like Tirunelveli Iruttu kadai halwa. Its made by a family in Tirunelveli and till recently it was only available in that particular shop but now things have changed and you can order the awesome Tirunelveli Iruttu kadai halwa online. Same is the case with Charagh Din shirts. They had only one showroom throughout India, only in Mumbai. But then now its available online too.

Pic Courtesy : India Today, December 1984
21 by Lipton

This drink was only available in Delhi city. Not sure why it was only restricted to Delhi, was it because of lack of distribution, or to maintain the exclusivity? or to test the market?

Anyway do you remember any brands like this? 

Notes from the Archives -2 1982- The year India moved from Black and White to Colour!

Photo Courtesy : India Today

Remember the Old Black and White TV? and later the screen that we used to place in-front of the B&W TV sets to make it more colourful?

Then came the magnificent colour TVs!

Year 1982, India hosted the Asian games for the second time, first one was way back in 1951, the inaugural Asian Games. 

25 APRIL 1982

Doordarshan started the test run of India’s first colour Telecast. India saw the action at the Asian Games in Colour. India came 5th in the medal tally. 

Televista TV

Look at the “T” in the name, the TV antenna ( fish bone) like image 🙂

Look at the “T” in the name, the TV antenna ( fish bone) like image 🙂

The fist TV that I had at home was Bush, which one was yours 🙂

Notes from the Archives- 1 “ Satattar”, A soft drink manufactured and marketed by Indian Government!

Pic Courtesy : The illustrated Weekly of India, April 1982

“Made in India” and “ Aatm Nirbhar Bharat” are the words we often hear nowadays, especially after the showdown with China at the borders, but do you remember ( Millennials and Get Z are excused ) a soft drink brand that was manufactured and marketed by Indian Government?

After the withdrawal of Coca Cola and PepsiCo from India in 1977 due to regulations, lot of ‘Desi’ brands got launched. During that time the then ruling Janata Party led by Sri Moraji Desai, launched “ Double Seven” at the annual trade fair at Pragati Maidan, New Delhi.

The name

The name of the soft drink was “Satattar” means 77 in Hindi, yes the year was 1977, when national emergency was declared by Ms Indira Gandhi, later she was defeated in the elections and Janata Party came into power.

The first soft drink?

Do you remember the first soft drink you tasted? mine was Thums Up. I still get the strange sensation of the aerated water gushing through my throat.
What was yours?

Foro Market : Shop Grocery On The Go

What if someone promise you that they will home deliver farm fresh, organic products in competitive price? I am sure you will grab that opportunity right? I mean the biggest pain point for the people is to get fresh fruits and vegetables that is not be sprayed by pesticides. We are not sure from where these Veggies and fruits are coming, are they safe enough to consume? The pain of going to the store in this fast paced life is another story.   

Foro Market

So my first experience with Foro Market, the recently launched online grocery store was memorable. Right from the Delivery person to packaging, hygiene and most importantly the freshness of the products, I am impressed 👍 lot of thought and care has gone into each and every process and customer delight is guaranteed.

The App

So first the Foro Market app navigation is pretty simple and user friendly. Whether the signing in process, to adding items to the shopping cart and the checking out part. The entire process is seamless. Now the app is available in both

Customer Delight Executive

Delivery boys (At ForoMarket, they are called Customer Delight Executive) are the point of contact when comes to online shopping. Their behaviour makes a great difference in the overall experience. Subramaniam from foromarket was courteous, helpful and always had a smile on his face 🙂 Subramaniam is indeed  a Customer Delight Executive.

Farm Fresh Products

All the products were delivered well packaged and came all farm fresh. Good experience I must say. The products are organic and the delivery is guaranteed the very next day the order is placed. 

Foro Market: Shop Grocery On The Go

All the very best to the entire team  You have earned a customer for life. So If you are in Chennai, I recommend to try out Foro Market , the latest entrant in the #online #grocery #shopping 

https://foromarket.com

Kiruba Shankar’s Adventure With Brands!

I was, as usual , going through my work on Facebook and suddenly noticed this post from my friend Kiruba Shankar.

Kiruba was on his way to Coimbatore, flying with Jet Airways and when he reached the destination, he was received by a shocking news! Jet Aiways forgot to load his luggage. Now Kiruba was visibly angry and upset and he posted this on Facebook.

"Pathetic! JetAirways say they "forgot" to load my luggage. Now, I've landed in Coimbatore and in a few hours scheduled to speak at an elite gathering of over 200 CEOs and leaders. I'm in Tshirts & Jeans. Have to now hurriedly shop for my formal wear from suits to shoes. Unnecessary stress because some lady behind the counter in Chennai "forgot" !!" 

Now Kiruba is one of the leading authority in Social Media and has got a huge follower base. People went berserk , sharing similar stories, sympathising with Kiruba and asking him to tag Jet Airways and lodge a formal complaint.

Couple of hours later Kiruba was back with this post!

He went and purchased whole set of formal ware and shoes and was saying still no clue about the luggage. I had a close look at the clothing and figured out that it was Raymonds, a well known brand 🙂 And hour later his latest post came.

Now his mood has changed from being angry to being awesome! He was sharing how confident he was in his brand new dress. I thought, Raymonds’ slogan is “The Complete Man”, yes a man who feels awesome even after going through the trauma of missing the luggage. Branding is all about this. Creating experiences, play with human emotions!

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