I was, as usual , going through my work on Facebook and suddenly noticed this post from my friend Kiruba Shankar.
Kiruba was on his way to Coimbatore, flying with Jet Airways and when he reached the destination, he was received by a shocking news! Jet Aiways forgot to load his luggage. Now Kiruba was visibly angry and upset and he posted this on Facebook.
"Pathetic! JetAirways say they "forgot" to load my luggage. Now, I've landed in Coimbatore and in a few hours scheduled to speak at an elite gathering of over 200 CEOs and leaders. I'm in Tshirts & Jeans. Have to now hurriedly shop for my formal wear from suits to shoes. Unnecessary stress because some lady behind the counter in Chennai "forgot" !!"
Now Kiruba is one of the leading authority in Social Media and has got a huge follower base. People went berserk , sharing similar stories, sympathising with Kiruba and asking him to tag Jet Airways and lodge a formal complaint.
Couple of hours later Kiruba was back with this post!
He went and purchased whole set of formal ware and shoes and was saying still no clue about the luggage. I had a close look at the clothing and figured out that it was Raymonds, a well known brand 🙂 And hour later his latest post came.
Now his mood has changed from being angry to being awesome! He was sharing how confident he was in his brand new dress. I thought, Raymonds’ slogan is “The Complete Man”, yes a man who feels awesome even after going through the trauma of missing the luggage. Branding is all about this. Creating experiences, play with human emotions!