One of my strong associations of my memories of grandpa is rather unusual one, K.P. Namboodiri’s “Dantadhavanachoornam”, in modest terms, a brand of Tooth powder. It was my grandpa who introduced me to K.P. Namboodiri’s brand and he was a strong advocate of this brand. I should admit that I stopped using the product long back and conveniently switched to Tooth paste. Years passed and I almost forgot K.P. Namboodiri’s.
Now my younger brother, uses the same K.P. Namboodiri’s Tooth powder. I don’t know how he switched over from toothpaste to toothpowder. During one of my trips to Kerala, he asked me to buy one tin of same brand (This was when he used to be with me in Chennai). Seeing me buying “Dantadhavanachoornam”, my friend also bought one tin of this brand. He said that he was a regular user of this brand and some how lost in touch with this product.
Now this brand has undergone a complete change, in product innovation, Branding, design and packaging. The old sober and not so attractive look has gone. Present packaging is more stylish, trendy and handy also.
I am convinced that at least some section of younger generation likes to use age-old brands that too when lots of substitutes are available in the market
As Old habits die hard, can we say old brands die hard?