Devil Does Care: More Bang, Less Bucks! By Pravin Shekar

My good friend and an outlier himself Pravin Shekar has come up with a wonderful book on Marketing techniques mainly targeting Startup Entrepreneurs

An easy and engaging read with full of wit and wisdom. Book has the right mix of Interesting illustrations and examples that makes the subject easy to understand

The concept of Outlier Marketer is clearly described

Another highlight of the book is the witty one liners or quotes. Here is one for sample,

Opinions are like armpits. Everyone has at least two! And sometimes they stink!

A must read for those who want to excel in their fields, those who wants to become outliers.

The Kindle version of the book is available here

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