Notes from the Archives – 4 Light & Lively ’21’.

Some products / brands are only limited to a particular place. Products like Tirunelveli Iruttu kadai halwa. Its made by a family in Tirunelveli and till recently it was only available in that particular shop but now things have changed and you can order the awesome Tirunelveli Iruttu kadai halwa online. Same is the case with Charagh Din shirts. They had only one showroom throughout India, only in Mumbai. But then now its available online too.

Pic Courtesy : India Today, December 1984
21 by Lipton

This drink was only available in Delhi city. Not sure why it was only restricted to Delhi, was it because of lack of distribution, or to maintain the exclusivity? or to test the market?

Anyway do you remember any brands like this? 

Notes from the Archives – 3 The Forgotten Sipani D1

Pic courtesy : India Today

India’s automobile history can be easily summarised as pre and post Maruti. 

Hindustan Motors and Premier were the two main car brands prior to Maruti. Hindustan Motors’s “Ambassador” and Premier’s “Padmini” had many fan following. 

Maruti- The Family car

Then came Maruti, incorporated as Maruti Limited under the Companies Act with Sanjay Gandhi as its first managing director.   

In 1981, Maruti Udyog Limited was incorporated, in joint venture with Japanese car maker Suzuki and the first car – Maruti 800 – was launched in December 1983.

But then there were other car manufacturers also, one being Bangalore-based Sipani Automobiles Ltd. Sipani launched many variants including ‘Dolphin’ and ‘Montana’.

D1 or Montana D1 – The only way to arrive! 

In 1990, they launched Sipani D1 with the help of British technology and marketed as the family car. But the design was almost as same as Maruti 800. As per Wikipedia, Sipani manufactured 290 cars in the fiscal year 1989-90 and 190 cars in 1991.   

Read the previous notes Double Seven and Televista TV

Notes from the Archives -2 1982- The year India moved from Black and White to Colour!

Photo Courtesy : India Today

Remember the Old Black and White TV? and later the screen that we used to place in-front of the B&W TV sets to make it more colourful?

Then came the magnificent colour TVs!

Year 1982, India hosted the Asian games for the second time, first one was way back in 1951, the inaugural Asian Games. 

25 APRIL 1982

Doordarshan started the test run of India’s first colour Telecast. India saw the action at the Asian Games in Colour. India came 5th in the medal tally. 

Televista TV

Look at the “T” in the name, the TV antenna ( fish bone) like image 🙂

Look at the “T” in the name, the TV antenna ( fish bone) like image 🙂

The fist TV that I had at home was Bush, which one was yours 🙂

Notes from the Archives- 1 “ Satattar”, A soft drink manufactured and marketed by Indian Government!

Pic Courtesy : The illustrated Weekly of India, April 1982

“Made in India” and “ Aatm Nirbhar Bharat” are the words we often hear nowadays, especially after the showdown with China at the borders, but do you remember ( Millennials and Get Z are excused ) a soft drink brand that was manufactured and marketed by Indian Government?

After the withdrawal of Coca Cola and PepsiCo from India in 1977 due to regulations, lot of ‘Desi’ brands got launched. During that time the then ruling Janata Party led by Sri Moraji Desai, launched “ Double Seven” at the annual trade fair at Pragati Maidan, New Delhi.

The name

The name of the soft drink was “Satattar” means 77 in Hindi, yes the year was 1977, when national emergency was declared by Ms Indira Gandhi, later she was defeated in the elections and Janata Party came into power.

The first soft drink?

Do you remember the first soft drink you tasted? mine was Thums Up. I still get the strange sensation of the aerated water gushing through my throat.
What was yours?