4 Must Read Books From Entertainment Industry

These are 4 interesting books that you must read, if you are passionate about Media, Film and Entertainment industry.

1. How to be like Walt  

A wonderful book on life and works of the genius Walt Disney, written by Pat Williams with Jim Denney The captures the rise of Disney empire and the ups and downs of Walt- providing powerful lessons from his life you can apply right now. Check the book here

2. Dream With Your Eyes Open

Ronnie Screwvala is often considered as India’s Walt Disney. In this autobiography , “Dream With Your Eyes Open, An Entrepreneurial Journey” , he tells his story. In this book, you get a fair good idea about the Media & Entertainment scenario of India post 1990s.  Check here

3. The Movie Book

If you want to know the evolution and history of World cinema, this is the book you should read. The book covers in detail the various technological advancement the industry has undergone over the years. Its a great reference book for the students of cinema. click here for more details

4. Losing My Virginity

One of the most flamboyant entrepreneurs of our time, Virgin group’s Sir Richard Branson. In this autobiography, he tells about his life, adventures, crazy things he has done and the business he kickstarted. The book is a rollercoaster  and a must read 🙂 Check here

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Global Ghazal Project by Sachin Shankor Mannath

Global Ghazal Project is the brainchild of musician Sachin Shankor Mannath that aims at reinventing the sound of traditional ghazal genre for world music audience around the globe. This is by collaborating with international artists, mixing different genres like pop, rock, classical, edm, world music etc, basically aiming at popularising Indian music in a global platform

The project will focus on releasing a series of singles (originals) in the coming months by collaborating with artists all over the world. The first song, Zindagi Mein To Sabhi Pyaar.. is a tribute to the legendary ghazal singer Mehdi Hassan who popularised the ghazal. The song will feature American guitarist Matt Bacon and Malaysian artist Marvellous Vish on Tabla. Sachin has sung, arranged and produced the song while Ishit Kuberkar did mixing and mastering.

Song: Zindagi Mein To Sabhi

Singer – Sachin Shankor Mannath

Music Arranged and Produced – Sachin Shankor Mannath (Genome Records India)

Guitars, Bass – Matt Bacon

Tabla – Marvellous Vish

Recording Engineers – Manoj Raman (AM Studios) , Leroy C Jerson (Le Music Studio)

Mixed and Mastered – Ishit Kuberkar (Sound Potion Studios, Strum Studio)

Original Composition Credits – Nashad (Composer), Mehdi Hassan (Singer),

Lyrics – Qateel ShifaI

Mindscreen Film Institute’s one year certificate course in Acting

Remember the political leader in Iruvar, or the blind musician in Rajiv Menon’s Minstar Kanavu, the ever powerful villain in Mukham or Bijjaladeva in Baahubali series? Nassar is no doubt one of the finest actors in Indian cinema. Now he is sharing his 500 plus cinema experience, Nassar is heading the newly announced One year certificate course in Acting by Mindscreen Film Institute.

Mindscreen Film Institute

Mindscreen Film Institute is one of the leading institutes in India that offers various courses in Photography, Cinematography and acting. The institute is the brain child of well known Director -Cinematographer Rajiv Menon.

One Year Certificate Course in Acting

The program is designed for individuals who desire to achieve a position in Film & Television, but want to focus exclusively on acting, with a concentration on acting for film. Classes include various techniques in acting and other aspects of acting. In addition to the course work, students perform projects, both on-camera and on stage.

For more details regarding the course, click here

 

Digifaktory: 360 Degree Film Marketing; Movie market mantra

Digi Faktory featured in today’s “The Hindu”, Kochi edition.

Thanks to Riya Datson for the article. Thanks to Dhanoop Vd for the click

Here is the link to the article and read the article,

The DigiFaktory team that marketed ‘Premam’ talks of unorthodox and out- of-the-box ideas to market a film.

No Malayali who is a film lover would have missed ‘Premam’ that rocked the boxoffice even after 100 days. The fact that the film had three heroines was a suspense to the audience, who expected to see only Anupama Parameswaran, the lead actress featured in the songs and posters released initially. It was a delight for the audience to watch Nivin Pauly in three different ‘avatars’ and romancing three different heroines. What was even more amazing was that ‘Malar’, who never appeared in any of the initial promotional posters, eventually stole the show. The planned marketing strategy pulled off the suspense factor and added to the whole experience of watching the movie, which of course went on to create history. Although it was a team effort, ‘Premam’ was Digifaktory’s maiden venture in movie marketing. Digifaktory, the brainchild of Krishnabhaskar Mangalasseri, Sandeep Varma and Gokul Nath is a 360 degree film marketing company that offers both online and offline marketing for a movie. “From the very beginning, the director, Alphonse Putharen and his entire team were clear that there was a need for an element of suspense. So the promotions were planned in such a way that it was projected as a single heroine movie. The tactic worked!” says Sandeep, strategy head.

Gokul Nath, business head at Digifaktory, has over a dozen films to his credit. He was one of the masterminds behind successfully marketing films like ‘Neram’, ‘Om Shanthi Oshana’, ‘Oru Vadakkan Selfie’ and ‘1983’. The popular number ‘Pistah’ sung by Shabareesh Varma from the film ‘Neram’ was an experimental online marketing project for the Digi team. The song has since then crossed 98 lakh likes and has also won the ‘Most Viral Video’ award in the Social Media Day awards, 2014. The concept of marketing a movie online or offline is relatively new to the Malayalam film industry. Until recently film promotions stopped with printing banners, posters and flex boards. Companies offering online promotions took it to the next level by including the social media. Creating websites, facebook pages of upcoming releases, tweeting, releasing clips or trailers on you tube has now become a fad. “There is a need to combine the old and the new, to reach out to audience across all age groups through social media, WhatsApp, media houses and radio stations. Online promotion is just a fragment of marketing, controlling online content, crisis management, integrating various platforms, managing social initiatives like creating awareness about piracy or negative reviews are also part of our profile,” explains Krishnabhaskar, creative head. Although the concept of movie marketing is dominant in Bollywood and Kollywood, Digifaktory is one of the pioneers in Mollywood to offer a complete marketing package starting from day one with the Pooja up to the 100th day celebrations. “It is important to believe in the product that you are marketing. Quality of the product builds the brand and a brand name that promises quality entertainment is our core focus,” says Gokul.

‘Answer this question correctly and you could be the lucky winners to earn tickets for the first day first show!’ is a statement we often hear on the radio these days. But little do we know about an entire team of people who work on the game concept, execute it and coordinate the logistics behind the scene. The ‘first day first show’ is crucial for any movie and so it is vital to plan an effective strategy to attract a sizeable audience for the event. “When it comes to marketing a product that is worth a couple of crores, there has to be a collective effort from various quarters. This is a highly unorganised sector and there is a need for setting up proper channels of communication in terms of PR and marketing. Having tie ups with multiple platforms like TV, radio, online promotional companies and event management groups is very important,” echoes the trio. The ‘Monsoon Mangoes Micro film Mela’ is one such online game that the team has planned as a part of the marketing strategy for Fahad Fazil’s upcoming release, ‘Monsoon Mangoes’. DigiFaktory is also working on a lot of interesting ideas for Nivin Pauly’s new release, which is an action packed entertainer.

The ‘DigiFaktory brand’ is slowly making its presence felt in the Malayalam film industry. They have been invited to present their success story at various management summits like the TIE in Chennai, TKM Institute of Management and the TRIMA, trivandrum. When asked about future plans, the trio said that they hoped to step outside Mollywood, to set DigiFaktory as the thought leader in the movie space and in the long run, add a production wing to the company.

 

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Digifaktory: All About Film Marketing

We have arrived !!

We already did this a couple of years back, with Neram, 1983, Ohm Shanthi Oshaana, Vikramadithyan, Oru Vadakkan Selfie, Premam and many more, but team DigiFaktory- the first 360 degree marketing venture for movies has its website officially launched now.

Seen here is Nivin Pauly, The new Star of Malayalam cinema launching the website of DigiFaktory, www.digifaktory.com

Along with him are the founders of this venture, Gokul Nath G, Krishnabhaskar Mangalasserri and Sandeep Varma.

We are ever great full to our dear Nivin for showing his support to our venture.