Tata Sky Launches Tata Sky Tamil Cinema: An Exclusive Channel for Tamil Movies

If you ask me name that one industry which is ever growing, I would say Media & Entertainment, especially in the last one decade, we have seen so many platforms and players emerging. The DTH penetration in India has also gone high.

Tata Sky

Tata Sky is the leading DTH service prover in India.  My association with Tata Sky goes back right from the time the switch happened from cable TV to the DTH.  I am quite happy with various packages they offer and the wide range of channels they have.  Now Tata Sky has come up with a exclusive channel for Tamil movies named “ Tata Sky Tamil Cinema”. Now its a great news for movie buffs like me. Currently, the DTH operator has four regional movies services namely Tata Sky Telugu Cinema, Tata Sky Marathi Cinema, Tata Sky Bangla Cinema and Tata Sky Punjab De Rang.

The Launch

Tata Sky launched their new exclusive channel for Tamil films at a Gala event on 11th October. During the launch , Mr. Arun Unni, Chief Content Officer shared some interesting insights and stats about the TV viewership population in Tamil Nadu. According to him, close to 95 percent of population has got TV at home.  When it comes TV viewership, South India is far ahead from rest of India. The DTH viewership is also ever increasing and there is a huge market for regional movies, especially Tamil and Telugu movies. The new exclusive channel for films will cater to this market.

Ad free channel, thats real Jingalala moment!

Yes, the channel won’t have any ads, thats a welcome relief right 😀 and Tata Sky Tamil Cinema is priced Rs 45 per month and you get to see the latest releases.

With this new channel, I am sure Tata Sky is going to  expand its subscriber base in Tamil Nadu.

   

Everyday Ability

When was the last time you took out your differently abled friend / relative for a movie or for a coffee? before that, do you have a friend like that? at your work place / school or college? I never had. We rarely see them in a any of the public spaces right? in a movie theatre or a mall. They are the largest invisible group of people in the world. Would you believe if i tell you that there are 200 Million differently abled people in India?

So whats stopping them from venturing into the mainstream? is it their physical disability? Not really. Its the attitude or outlook of the other majority thats stopping them to come out.

  Every day Ability organised  a scuba diving session  for the differently abled friends in Chennai. The idea was to bring out people and given them new experiences. The event was well organised. The participants experienced how it is to be under water. Most of them have never been this close to water.

The organisation is carrying various outdoor activities across India for the differently abled people.  Over the years there has been a sea of change in the outlook of general public towards the differently abled community. The Scuba Diving trainer interacting with the participants and you can see all are very much thrilled!

Some more images from the event.

 

FIFA World Cup- The Festival Of Malabar: Areekode- The Football Village.

14 June 2010, Areekode, The Football Village.

By the time we started to Areekode from Malappuram town, it was drizzling heavily. Tanvir, however, was thoroughly drenched but thrilled to watch the Brazil Vs Argentina match that was organized at Areekode. Areekode is a football village, situated 28kms from Malappuram. Areekode has produced many international footballers including U. Sharafali.  I was worried about Tanvir and asked whether we should wait for rain to recede but he  rejected the idea and said we were already late. We managed to reach Areekode just before the commencement of match, even though we missed the wonderful road show. There was a sea of people there. I was at the midst of a big football carnival. Tanvir was missing throughout the match. He was somewhere in the midst of all that hustle. Later, I spotted him standing on a chair and whistling non stop. The match ended in a draw. I met lot of diehard fans there, both Argentina and Brazil fans, in all shapes and sizes 🙂

FIFA World Cup- The Festival Of Malabar: World Cup football banners: A visual treat!

1000 മെസ്സിക്ക് അര കക്കാ!!!!

My next pick of interesting banner I am sure will delight Brazil fans and despond the Argentina ones.

Location: Parakkulam

Theme: Inspired from the Malayalam saying “1000 കോഴിമുട്ടയ്ക്ക് അര കാടമുട്ട ”, a rough translation “half quail’s egg is equivalent to a 1000 chicken’s egg.” The statement underscores the fact that a quail’s egg is far more nutritious than a chicken’s egg. Now to the World Cup and the banner from Brazil fans,

Headline: 1000 മെസ്സിക്ക് അര കക്കാ , means
“Half Kaka is enough for a 1000 Messi(s)”

FIFA World Cup- The Festival Of Malabar: Legends Club, Makkaraparamba,

12 June 2010

Legends Club, Makkaraparamba, Malappuram District

 

Brazil beat Argentina 4-3, lifts the World Cup!

So after taking few snaps of the banners at the junction near Makkarapparamba, I started interacting with people there, mostly kids, checking whether I could go to any other interesting places. Suddenly one guy with great joy yelled that Brazil won against Argentina 4-3. I was slightly confused because the World Cup matches were yet to start so how come Brazil won against Argentina? Then the details poured in. The match was a locally organized one for the fans of Brazil and Argentina. These exhibition matches are a routine affair in these parts of the world where players would wear various nations’ jerseys and play. So Mr. Sakkir, who used to play for Viva Kerala, was the captain of Brazil team and Mr. Asif Zahir, an ex-State Bank of Tranvancore Kerala player, captained Argentina. The match was very thrilling it seems. Around 200 people came for the match. A local club, Legends Club, at Makkaraparamba organized the game. And the winner receives the World Cup, not the original one but a replica, made in cement by an artisan named Mr. Sukumaran.

FIFA World Cup- The Festival Of Malabar : Crown Fashion Enterprises- The shawl distributors of Malappuram

I met Mr. Manoj and Mr. Anil, two youngsters in front of the Garima stores. They were about to leave with a bag full of shawls that they had purchased at Garima. Mr. Manoj worked for Kerala State Road Transport Corporation. Their company, Crown Fashion Enterprises mainly distributed sports related stuffs throughout Malappuram district. During World Cup season they procured only football-related merchandising. “Football is in our blood” said Mr. Manoj, who is a hard core Argentina fan. In his Argentina jersey, he showed me various nations’ shawls. Messi’s jersey has the highest demand and Mr. Manoj had purchased around 1000 pieces. Other items included Wrist bands, flags, football itself and shorts. I requested for some pictures and within no time Mr. Manoj and Mr. Anil draped their car with various nations’ shawls.

FIFA World Cup- The Festival Of Malabar: World Cup football banners: A visual treat!

During my trip to Malabar I saw at least 500-600 banners and took photos of almost 300. Every 500 metres you could see at least 2 banners, one for Brazil and another for Argentina. Almost all the towns in Malabar have their fan clubs. These clubs (sometimes individuals) spend huge amount of money for printing and mounting these banners. Argentina and Brazil have the maximum fan following. I picked up some interesting Banners. Some very creative, some with high voltage dialogues (thanks to Malayalam cinema) and some vulgar too.

So this is my first pick. An Argentina fan club’s banner for sure. Argentina is shown as the Lion; don’t miss Brazil shown as a donkey, Italy as a bull, Holland a rabbit and Germany a horse.

The headline says “The king of 1986 (The great Maradona) and cubs are getting out of African forest”. The punch line “This Lion (Argentina) will pounce upon his preys as soon as the whistle is blown at Johannesburg”.

Epilogue: I was busy taking pictures of this banner when a guy came and said there was another banner nearby, much bigger and more interesting. He took me to the nearby junction. There I saw a huge Brazil banner, then realized the guy was a hard core Brazil fan! He smiled and said “We have already won 5 World Cups, so a bigger banner was required”.

FIFA World Cup- The Festival Of Malabar: Garima Sports, Perinthalmanna!

12 June 2010 Garima Sports, Perinthalmanna

Never in my life had I seen such a huge crowd in a sports store. Most of the customers were in their teens, busy selecting jerseys of their favorite football players.  Mr. Shamir, owner of the store was equally busy helping his customers. One could see Messi, Kaka and Rooney everywhere. Flags of Argentina, Brazil and other major soccer playing nations were strung all over the store. Garima had an entire range of special merchandising dedicated to World Cup Soccer, a must-have treat for the fans. The set included flags of leading football playing nations, car stickers, wrist bands, jerseys of great players, shawls, ribbons and the list continues. The store was literally stuffed with Football-related merchandising. Argentina and Brazil are the most favorite teams. Mr. Shamir had stocked over 1000 flags in different price and sizes and almost 15000 jerseys. Flags were in the Rs 45-300 range while Jerseys were priced between Rs 110 and Rs 130. Most of the stocks were from the neighbouring districts of Palakkad, Ernakulam and Tirupur, a town in Tamil Nadu famous for Knitwear.

 

FIFA World Cup- The Festival Of Malabar: 10 Banner series!

6 JUNE 2010 Makkaraparamba, Malappuram dist.

10 Banner series!

On my way to Malappuram, I saw this wonderful set of banners, ten of them at a junction. The place was a small town named Makkaraparamba. There were banners for Brazil, Argentina, Holland, Italy, North Korea, France, England, Portugal, Spain and Germany. So, as usual, I started taking pictures of the banners, by which time some students from a nearby high school  gathered around me and was curious to know what I was doing. As usual I started chatting with the kids about the World Cup celebration. This was the first time I had seen such a long banner series, and during the talk, one kid told me that somewhere near Kottakkal, another town in Malappuram dist, there was a series of 32 banners, a banner each for all World Cup football finalists!

FIFA World Cup- The Festival Of Malabar

FIFA World cup football is truly a festival for people of Malabar region (northern part of Kerala). If you want to see the real football crazy fans, you must travel to this region during the world cup season. I did that during the 2010 edition of FIFA World cup. And my collection of notes was made into a book during the 2014 edition of the games.

And we are going to witness another season. I thought of sharing with you some interesting photos I took 8 years ago, during my travel through these places. starting June 6, I will be sharing with you those images. Hope you will enjoy them  

cover design by Santhosh Narayanan