The game of football is almost synonymous with the district of Malappuram, especially the small towns of Perinthalmanna, Mampad and Morayur. It is widely believed that the shorter and interesting version of football game, The Sevens football, originated in the town of Perinthalmanna. The Sevens football season begins in the month of December in the district and continues till the arrival of the monsoons. Malappuram district hosts nearly two-fifths of the Sevens football tournaments held across the State of Kerala. Other famous venues are Areekode, Kottakkal, and Tirurangadi.
So I started my hunt for football fans from Perinthalmanna in Malappuram District. I borrowed my brother-in-law’s bike for the trip since it gave me more flexibility and ease of movement, but the only catch – it was the month of June and heavy rains lashed as monsoon reached its peak in Kerala. By around 11.30 am, I reached Garima Sports and Fitness, one of the leading sports store in the region. Earlier in the day I had met Mr. Hassan, Secretary of Khadir Ali sports club. Khadir Ali club is one of the leading soccer clubs in the Malappuram region. The club conducts various 7’s football tournaments in and around the district. Mr. Hassan suggested I visit Garima stores to get a feel of various merchandising available during the World Cup season.
Also read Football and Malabar